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281 | Continuously Learning While Tuning Out the Noise | with Fiona Frills

Honest Ecommerce
Honest Ecommerce
Episode • Jun 10, 2024 • 22m

Fiona Frills is a 20-year-old beauty, makeup, fashion, lifestyle influencer and entrepreneur. Since launching her YouTube channel at the age of 10, she has amassed a fan base of over 1 Million followers.

At the age of 13, Fiona decided to turn her obsession of makeup into a beauty brand and began developing her own makeup line, Frilliance. She personally formulated and designed all the products in the line, which are available in 1000+ Walmart stores and CVS Beauty IRL stores. Online at Frilliance.com, Amazon.com, and in the UK at Superdrug.com.

Fiona started her career as a model and actress, appearing on Disney Channel’s GameOn and several national commercials.

In This Conversation We Discuss:

  • [00:38] Intro
  • [02:16] Improving skincare options for teens
  • [03:13] Loving beauty products since childhood
  • [04:17] Realizing product issues for sensitive skin
  • [04:53] Investing in your own business & advocacy
  • [05:48] Prioritizing natural ingredients and good testing
  • [06:49] Sourcing reliable packaging materials
  • [07:30] leveraging TikTok community for market insights
  • [08:24] Relying on personal promotion initially
  • [09:14] Developing a targeted influencer outreach strategy
  • [09:59] Electric Eye: your true Shopify expert
  • [10:55] Reflecting on early sales success
  • [11:54] Handling large POs for major retailers
  • [12:55] From personal promotion to influencer marketing
  • [14:39] Building close relationships with influencers
  • [15:30] Understanding the challenges of being a teenager
  • [16:11] Navigating the complexities of retail partnerships
  • [17:34] Adapting to specific requirements of retailers
  • [18:19] Embracing continuous learning in entrepreneurship
  • [19:17] Ignore discouragement and believe in yourself
  • [21:29] Amplify your confidence with Frilliance

Resources:

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