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The Importance of Web Tracking and Tag Management

Getting Granular
Getting Granular
Episode • Dec 22, 2020 • 57m
  • Why is tagging and analytics so important? (2:24)
  • What you are missing if you are not tagging and tracking (4:44)
  • How and when to optimize based on the data  (8:29)
  • How it can affect your bottom line (11:52)
  • Three reasons businesses are not using tracking (21:46)
  • How to educate yourself on GTM & GA (24:15)
  • Actionable items that businesses can and should be tracking (38:27)
  • Ways to set up Google Analytics (46:04)
  • Importance of learning to use the data once implemented (50:52)
  • Recap main takeaways (53:51)

Helpful GTM/GA Resources: