Spin Master was founded in 1994 by three friends fresh out of university. They had early hits with the Earth Buddy and Devil Sticks; but it’s when they started investing heavily in R&D that their toy company took off. Today it’s one of the top five toy companies in the world, with sales exceeding $1.5 billion last year. Ronnen Harary, their Co-Founder and Co-CEO joined us at the last RBC Disruptors to share more of their story, and innovation lessons learned along the way.