Ep. 64: Shalena Edwards - There’s A New Rich Girl In Town! Shalena Edwards, CEO of Rich in Color Cosmetics
Today I welcome the CEO of Rich In Color Cosmetics, Shalena Edwards, to the Friends in Beauty guest chair. Rich In Color comes after Shalena’s years of experience working as an Executive and Business Manager for top-tier beauty brands. As a Mom -preneur juggling two businesses and five children Shalena has launched a beauty brand, especially keeping in mind the skin tones of women of color. From rich glam to soft hues, these pigmented products offer you rich colors and shades to adorn any occasion. A brand that is for everyone but giving special attention to Rich Melanin Skin . Since then, there has been no going back; the brand has been well-received by beauticians and makeup lovers who believe in two mantras, RICH and LUXE!
I had such an amazing chat with Shalena. In this interview Shalena shares:
- How her experience as an Executive and Business manager for top-tier beauty brands has helped her in developing Rich In Color Cosmetics
- How she balances being a mom of 5, businesswoman, and wife
- How she successfully multi-tasks and manages her time
- Tips on hiring freelancers to help in your biz
- And Fun Fact: Rich in Color removed 1,328 chemicals from their lipsticks that are known or suspected to cause cancer, genetic mutation, reproductive harm or birth defects. So Shalena shares why it was so important for her brand to go the clean beauty route
#FriendsinBeauty…There’s a new Rich Girl In Town!!! Let’s jump into this amazing interview with Shalena Edwards, CEO of Rich in Color Cosmetics and share with another #FriendinBeauty.
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Resources Mentioned In This Episode:
-King of Prussia Mall
-Prescriptives
-Bobbi Brown Cosmetics
-Juice Beauty
-Shiseido
-Fashion Fair
-Paula’s Choice
-Valley 7
-TedTalk
-Glowbox
-Vogue
-Glamour
Additional Resources:
-https://www.amazon.com/shop/akuarobinson
-Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
-Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
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Social Media Info:
Rich In Color Cosmetics (Instagram) - @richincolorcosmetics
Rich In Color Cosmetics (Website) - www.richincolorcosmetics.com
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