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American Express/Meredith Give Departures the Boot (277)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Episode • Jun 25, 2021 • 1h 9m

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?

CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.

And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.

Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.

This week's podcast sponsor is MarcomGather.

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