Telemedicine has taken the human world by storm, and Joe Spector thinks the next frontier is pets.

Spector is the founder and CEO of Dutch, which offers telehealth services for pet owners -- connecting them with veterinarians virtually. He has some experience in this space as Spector is a co-founder of Hims -- another DTC telemedicine startup best known for its balding and erectile disfunction over-the-counter services.

According to Spector, there’s a huge white space for pet care. “I just realized all this innovation that I was a part of on the human side [with Hims] just has not translated at all on the pet side,” he said on the Modern Retail Podcast.

So, he decided to bring some of his expertise to the pet care space. Dutch launched this year and is still relatively limited in its coverage. It is available in eight states and offers support for behavioral issues like anxiety and skin issues like rashes for both dogs and cats. “We’ll be growing to having national coverage pretty soon,”

One of the big hurdles he’s overcoming is red tape and protectionism. One may think that pet health regulations are more lax than those for humans, but Spector says that’s just not true. His mission, he said, is going state by stating and “changing that red tape.”

It’s a playbook he’s familiar with, but that doesn’t make it easier. Right now, his focus is on making both customers and pet health professionals trust Dutch and understand the brand. “The ethos of the company is health care and actually solving the problem,” he said.