Why B2B Companies Need A Paid Social Strategy: Getting Granular

What you’ll learn in this episode of Getting Granular:

• How B2B companies can gain traction through paid social media
• How paid social media can fit into the key attributes of a B2B strategy
• How to research where your audience is on the internet
• How to take advantage of targeting capabilities on social media platforms
• How Facebook’s algorithms can impact a social media strategy
• The types of content that work best for paid social media
• How paid social media can help boost trade shows and other marketing efforts
• How to measure campaigns and consider multi-touch attribution
• How and why paid social media keeps your content alive for longer