avatar

#31: SickKids Foundation & Sobeys on the Pivot to Virtual Events - Danielle Donkers & Renee Hopfner

Influencers of Sponsorship Marketing - a Roth Revenue Podcast
Influencers of Sponsorship Marketing - a Roth Revenue Podcast
Episode • Dec 8, 2020 • 51m
My guests on this episode are:
Danielle Donkers – Associate Director, Sponsorship at SickKids Foundation
And Renee Hopfner – Director of Community Investment at Sobeys.

SickKids Foundation is one of the true gold standards in the cause space. They stage several signature annual fundraising events… and as you’ll hear, had to flip all those plans on their head to address this new reality.

Sobeys is a long-time partner of the SickKids Foundation and a business that has played a key role in helping communities and their partners during the pandemic.

We discuss their respective career paths… their roles… and the mandates of their respective organizations that impact the lives of families, in very different… and very important ways.

We then do a deep dive into SickKids GetLoud - the signature fundraising event for the SickKids Foundation. Danielle reveals how the Foundation team reimagined the event for 2020. And Renee and Danielle share insights into Sobeys' sponsorship of the event.

We then wrap with some terrific professional development advice.

Lots of insights and a fun chat. I hope you enjoy!

And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud, YouTube… or check out https://rothrevenue.com