131 | 3 Segments to Model Your Customer's LTV | with Will Laurenson

Will Laurenson is a customer value consultant, helping D2C businesses get more value from every customer.

On this podcast, we talk about the malleability of the LTV formula, the tolerances of customers before leaving a website, why conversion rate sometimes doesn’t matter, and so much more!

To learn more, visit: http://honestecommerce.co

Resources:

• Optimise & improve your customer values with customerswhoclick.com
• Connect with Will linkedin.com/in/willlaurenson
• Quiz, pop-ups, messenger, SMS for Shopify octaneai.com
• Analyzes your customers' behavior across multiple channels apps.shopify.com/reveal
• Scale your business with electriceye.io
• Level up your customer support gorgias.grsm.io/honest
• Get a free trial at klaviyo.com/honest
• Get a 14-day free trial at getmesa.com/honest
• Get 1 month of automated Shopify backups for free at rewind.io/honest