073 | Setting Expectations: What Should You Set and What Should Expect | with Paul Rajotte

On this podcast, we talk about Shoelace’s introduction to prospecting, how Shoelace helps you beyond just the app, the most successful types of ads, when paid media makes sense, the importance of setting expectations, and so much more!

Paul Rajotte, Senior Account Strategist at Shoelace. We create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting. 

To learn more, visit: honestecommerce.co

Resources:

• Paul’s Twitter handle:  @paulbruce_
• Paul’s Linkedin profile: linkedin.com/in/paul-rajotte-5b415429 
• Register and download Shoelace’s amazing guide “7 Biggest Lessons in Social Retargeting” for FREE.
• Check out more guides from Shoelace on how to integrate customer journey retargeting for your store! shoelace.com/guides
• Visit gorgias.grsm.io/honest to get your second month free.