The story of Finnish trolls. How do Finnish companies make international business and how to sell to Finland
The guest of this show is Topi Paananen, the CEO and Entrepreneur at Peikko Group, a Finnish construction company.
Topi has more than 20 years of experience in global business development, 17 of which in the family owned Peikko Group. He was also named by EY as an entrepreneur of the Year in Finland in 2020.
We will talk about:
- How to international markets can increase your revenue from tens of millions to hundreds of millions
- Why trust is one of the most important issues in doing business with Finns
- Why to enter multiple countries at once is a bad idea
- How not to be fooled by Finnish quietness
- What you need to know before negotiation with Finns
- And many more interesting insights…
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