A New York Times piece by Taylor Lorenz examines the phenomenon of the TikTok cult. Rabid followers of seemingly innocuous TikTok creators. What can influencers expect from these fan bases are how are they different from ones that rise-up from Instagram and YouTube?

Starring Tom Merritt, Sarah Lane, Lamarr Wilson, Len Peralta, Roger Chang, Joe.

Link to the Show Notes.

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