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Bonus Episode: Mixing Technology & Strategy to Receive 10x ROI with Michael Epstein from PostPilot

Honest Ecommerce
Honest Ecommerce
Episode • Jul 14, 2022 • 19m

Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity. 

He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands. 

He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands. 

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:23] The elevator pitch for PostPilot
  • [02:56] Being the “Klaviyo for Y”
  • [03:55] Applying common email flows to postcards
  • [06:29] How does attribution work for PostPilot?
  • [07:51] The advantage of unique codes
  • [09:13] Pricing for PostPilot
  • [10:54] The “godfather” offer
  • [11:38] Can you customize your own designs?
  • [12:53] Most brands prefer PostPilot to handle designs
  • [13:50] PostPilot’s brand new announcement!
  • [15:58] Mixing technology and strategy 
  • [16:43] Examples of how PostPilot helped big brands
  • [18:49] Where to start with PostPilot

Resources:

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