Chris Rongey and Amy Marxkors talk with Kim Beardslee, Director of Community Affairs at Purina, about the Purple Leash Project, a joint initiative between Purina and Red Rover that supports domestic abuse survivors by making shelters pet-friendly. Beardslee explains how Purina has committed $1.5 million to this cause over six years, helping convert 52 shelters and setting a goal for 25% of shelters to accept pets by 2025. The conversation also highlights Domestic Abuse Awareness Month, Purina’s efforts in raising awareness, and how the public can get involved through donations or volunteering at purpleleashproject.com.