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Episode 55 (July 19, 2021): David Woodley, Chief Content and Revenue Officer of Playmaker

Beers, Business, and Balls
Beers, Business, and Balls
Episode • Jul 19, 2021 • 1h 50m

BEERS: Where else but Long Live?!  Will swung by the Providence favorite this weekend to try their newest collaboration, “DDH Sea Life,” made in partnership with South Shore-based Vitamin Sea Brewing.  With the engagement of so many users on Untappd and beyond, the guys turn this into a discussion on marketing for breweries - how can beer brands use social media to get more customers coming back?  Jake reviews Brick Alley House Ale, from the notorious Brick Alley Pub in Newport.  A good selection for a humid summer day is awarded the first “situational” ranking in podcast history (we think).

BUSINESS (17:17): When David Woodley graduated from the University of Oklahoma with a degree in Economics, he never would’ve imagined the way his career turned. From selling advertisements at popular satire outlet The Onion, to becoming a partner and advisor to large hospitality and podcasting mediums, David has picked up a wealth of knowledge over his journey in corporate America. It’s now led him to become the Chief Content & Revenue Officer at Playmaker: a sports media, events, and merchandise company with a 12+ million-follower social footprint.  David discusses why Playmaker has been able to garner a titanic following on social media, why their content resonates so well with their followers, and what’s next for the brand.  David also breaks down Playmaker’s endeavors in athlete representation: from Carlos Boozer and Nate Robinson, to college athletes getting a piece of the pie, there’s much to be excited about from Playmaker.

BALLS: Since we last recorded, the Milwaukee Bucks are 3-0!  Are we their X-factor?  We predict the results of Game 6 (and potentially Game 7), and break down the Suns’ chances of pulling off a solid two-game comeback.  The NHL Expansion Draft takes place on Wednesday, which means the Seattle Kraken will officially have a roster. Is the current format of the draft causing more harm than it is good?  Finally, Red Sox left fielder Alex Verdugo was plunked with a ball thrown from the crowd mid-game; the fan that hit him has been banned for life at all 30 MLB stadiums. Is this an overreaction or a fitting punishment?

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