Have you ever almost made a sale, but then lost it because of price? Chances are:

• Your potential client just didn't understand the value of what you do differently from your competition who happens to maybe charge a little bit less.
• But... only 20% of the marketplace is entirely motivated by price. 
• Which means that... if you can become more effective at helping your potential customers understand why they should buy from you, you will close more sales. 

More episodes, videos, show transcripts at http://www.ramblinjackson.com/podcast/