Will you pay more for those shoes before 7 p.m.? Would the price tag be different if you lived in the exurbs? Standard prices and simple discounts are yielding to far more exotic strategies, designed to extract every last dollar from you.
Read text version here: https://www.theatlantic.com/magazine/archive/2017/05/how-online-shopping-makes-suckers-of-us-all/521448/