This week, we have Royce Brunson, CRO at Health Recovery Solutions. This is Royce's 3rd company in which he's scaled the GTM motion. We go into what it's like having 18-24 month deal cycles worth $2M +, selling into a committee of 10+ personas, how a marketing collaboration on a nurture strategy has produced the most pipeline, and more. You can find Royce on Linkedin: https://www.linkedin.com/in/roycebrunson/

Resources mentioned in the episode:

•  Buying Process
•  Close Plan
•  HBR Major Sales Article
•  Lead Flow Process