Episode 189: Maximize Book Sales with Effective Ad Campaigns
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.
Time Stamps: 00:00 Write Publish Market Podcast intro
05:51 Amazon as a search engine
09:30 start ads immediately and seek reviews
12:05 Amazon automatic ads: pros and cons
15:44 optimizing free promotion with ads
19:20 AI-driven keyword optimization
21:36 AI-driven Amazon ad management
24:16 business growth through book publishing
Keywords: book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Blade Itself by Joe Abercrombie Publishing Performance (AI-driven Amazon ad account manager) Free Booksy by Written Word Media Pubby Book Blaze
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About Our Guest:
Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses.
As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales.
He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.
https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing