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In this episode, Erica Secoccio discusses the importance of employees in building a childcare center's brand. She emphasizes the role of attitudes, behaviors, and quality of care in shaping the perception of the center. Erica also highlights the significance of aligning employee values with the center's mission and vision, as well as the need for consistency and authenticity in representing the brand. She provides strategies for improving employee representation of the brand, such as training and development, regular feedback, leading by example, open communication, and employee engagement. Erica concludes by addressing potential challenges that can affect employee attitudes and behaviors.

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