This week, Gavin speaks to Julie Barber, the author of ‘Investor Ready', a guide for start-ups, designed to help them attract more investor interest.

Julie discusses the reasons behind the book, the common mistakes that people make when seeking investment, and how to best appeal to investors when your time comes.

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KEY TAKEAWAYS

• The biggest mistake that people make when seeking investment, is the lack of outer perspective they have on their own company. We need to see our business through an investor's eyes, not our own.
• In order to be able to see a company as an investor would, six steps are required:
  • Vision
  • Structure and scalability
  • Market
  • Numbers (financial and KPIs)
  • The route of potential investment
  • Pitch
• Investors want road maps of how their money will be spent, if they do decide to give it to you. It's vital to have a plan for the future from the outset.
• Investors do not want pie-in-the-sky graphs showing infinite growth upon the acquisition of their capital. Be realistic. Show the steady growth and plateaus. Investors want honesty.

BEST MOMENTS

‘If you don't know who you're pitching to, then how can you pitch effectively?'

‘If you cannot appraise your company from the outside-in, then you cannot see where the holes, gaps and weaknesses are'

'There's nothing worse than wasting your time chasing after the wrong people'

‘You can only scale well if you've got those things in place'

VALUABLE RESOURCES

The Business Mastermind Podcast 

Julie Barber - https://juliebarber.co.uk

Investor Ready at Amazon

Are You Investor Ready? - https://areyouinvestorready.co.uk

Julie Barber LinkedIn - https://www.linkedin.com/in/julieabarber/?originalSubdomain=uk

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

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Gavin Preston Twitter

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