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Let's Talk With: Ring Buyers (Part 3)

In the Loupe
In the Loupe
Episode • Jul 25, 2023 • 31m

Your favorite episode theme is back, baby! We've gotten so much love from the first two ring-buyer interviews, we came back for a third one. What's the general approach to engagement ring buying from someone not within the jewelry industry? What do couples know about jewelry, and what misconceptions did they have before the process? 
Mike spoke with two first time ring buyers in two different demographics to hear about their ring buying experiences. We hope this informs you of what is important to ring buyers when they are shopping for engagement rings!

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