This week Joanne is in conversation with Jim Joseph, a global marketing leader, Chief Customer Solutions Officer at IPG Health, the author of several books including his most recent, The Conscious Marketer, an educator and as he would say – most importantly a Dad.

They discuss what a conscious marketer means in 2022 and why paying attention and empathy are as important as creativity to being successful in marketing. Jim explains how he sees the difference between being conscious and taking a stand, the changing role of the CEO, acting with purpose and what transparency as a brand really means.  He shares why you don’t have to be a millennial to have a millennial mindset and his journey as a Dad that led him to write, Out and About Dad.

Don’t miss this lively and engaging episode!

More about Jim Joseph here.

Follow Jim Joseph on LinkedIn.

Read The Conscious Marketer and Jim’s other books here.