The basic idea is that the US Women's team is being paid less for the same (or more) viewership as the US Men's soccer team. The official statement was that women's team is making only 40% of what the men's team is paid.

 

Let's talk about viewers

 

"The Women's World Cup ratings top Men's 2018 Championship Game by 22%"

 

Here's the big difference. By big, I mean it is a massive, un-ignorable difference. The 22% win by the Women's team is talking about the viewership in the United States. This year, the Women's Cup garnered almost 15 million TV viewers inside the US. That is, in fact, higher than the US viewers for the 2018 Men's cup. The problem? The Men's US soccer team was not in the 2018 World Cup Championship. Actually, they didn't even qualify for the 2018 World Cup tournament itself. The 2018 Men's World Cup Championship was between France and Croatia. These websites are actually comparing US viewership for the Women's game that featured a US team playing, and a game that did not involve the US Men's team- to make the case that the US Women's team is comparable to the US Men's team in TV audience.

 

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