Envisaging the future of retail can feel confusing and potentially a waste of time. We often get stuck in today's problems and challenges, or we go to the other end of the spectrum and consider radical science fiction ideas. But what if we step back and allow ourselves to imagine what retail, and specifically grocery, could look like in 10 years? In this episode, Oliver Banks dives into three exciting concepts from his latest collaboration with RETHINK Retail, exploring shopper-driven innovation, retail media's potential fall, and a revolutionary approach to grocery e-commerce partnerships. Join the conversation as we speculate on the future of retail and how it could impact us all.

Listen to this podcast episode and:

• Consider how we could adopt online shopping tools into the physical store.
• Discover why we must be prepared for the rise and fall of retail media.
• Explore how the retail industry can overcome the challenges of unprofitable online operations.

Show notes are at www.obandco.uk/312 where you can find the full RETHINK Retail report as well as more episodes to check out next.