SMMS: Facebook Ads Campaign Budget Optimization Explained & When You Should Use CBO

SMMS #038 - On today's episode of Social Media Marketing School I'm going back to basics and telling you everything you need to know about Facebook Ads' Campaign Budget Optimization budgeting option.

If you're new to Facebook ads you may be a little confused as to why Facebook gives you the opportunity to budget your ads at either the campaign level or the ad set level.

In this episode I discuss the difference between the two (because there definitely is one) and when it is best to use each.

I trust this episode provides you with actionable advice so that you can now go and make more money with your Facebook ads.

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