The NFL’s head of Europe and the UK, Brett Gosper, explains to SportsPro CEO Nick Meacham how the biggest money maker in American sports plans to grow that pie overseas.
Talking points:
Talking points:
- What has been on Gosper's agenda since he joined the National Football League (NFL) from World Rugby? (0:57)
- How the NFL's approach to Europe has changed over time (6:00)
- The role of teams in marketing the NFL overseas (13:26)
- The international broadcast approach and working with DAZN (15:58)
- Creating a player pathway for overseas athletes (21:09)
- Quickfire questions (25:01)
Activity