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Instagram Marketing Strategy: What Works / What Doesn't 🚀🔥| Founders Club ft. Zach Benson

Founders Club
Founders Club
Episode • Aug 6, 2020 • 1h 8m

Are you late to the social media game? Struggling with the intense competition, and looking for some expert tips to build an monetize all that traffic?

Connect with Founders Club Host Oliver Graf on Instagram: @OliverGraf360

Our guest for today, Zach Benson is the CEO and Founder of Assistagram, an Instagram marketing agency. Zach’s agency can help you build up a sizeable Instagram following in a passive, hands-off manner.

In this episode, Zach joins Oliver to reveal some little known-marketing strategies guaranteed to boost your visibility on Instagram. Are you better off purchasing an established Instagram group? Or should you attempt to build a group from scratch? How can you network with other influencers and leverage their followings to build up your own loyal fan base? What can you expect to charge per paid post? And is it possible to barter marketing services with free hotel stay

This show is full of actionable tips guaranteed to help you out. We hope you enjoy this show!  

Key Takeaways:

  • 00:00 – Zach’s background information
  • 01:47 – The book the INSPIRED Zach to give back to society
  • 04:20 – What was Zach’s biggest takeaway after devoting a year of his life to social service?
  • 05:25 – Zach struggle to find his birth parents and get in touch with his Korean roots
  • 06:40 – A back injury cuts short Zach’s dancing career
  • 07:03 – With no plan B in sight, Zach decides to invest his last $10,000 in an Instagram account
  • opportunity?
  • 09:00 – Rationale for purchasing an Instagram account
  • 11:12 – Using Instagram marketing to get 800 FREE nights at some of the world’s most luxurious properties!
  • 12:35 – Zach explains his modus operandi
  • 15:28 – Buying an Instagram account vs. Building one from scratch – which is the better option for you?
  • 18:36 – How can you find a lucrative Instagram account to invest in?
  • 21:52 – Should you pay thousands of dollars for an Instagram account?  What are the different deals you can structure to drive profitability?
  • 23:30 – Leveraging Instagram for real estate marketing
  • 24:43 – Will you see a major dip in follower after going for a content overhaul?
  • 25:33 – How to generate advertising revenues from your Instagram account through paid posts
  • 28:00 – How many accounts does Zach typically review before zeroing in on a winning one?
  • 30:23 – Expert strategies to grow your follower base once you buy an account
  • 31:40 –Typically, how much will you end up paying for putting up a paid post on a popular Instagram account? 
  •  33:45 – Diversification is the key to success
  • 35:07 – How is Zach helping Russell Bronson market his company, Click Funnels
  • 36:03 – Is Instagram an effective platform for building up your brand visibility?
  • 36:56 – Should you use any automation tools for your Instagram Marketing?
  • 38:03 – Personal pages vs. Business page – which is the better option for you?
  • 40:10 – Should you outsource the management of