How ENDVR is Transforming Retail: A Discussion with Steve Gendron

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of hosting Steve Gendron, Co-Founder and CEO of ENDVR, a pioneering digital retail sales enablement platform. Steve shared his incredible journey from starting a retail store in Montreal to creating a platform that is reshaping the retail industry by connecting brands, retailers, and sales associates in new and innovative ways. With over 20 years of experience in the retail sector, Steve provided valuable insights into the evolution of consumer behavior, the importance of motivating retail staff, and the critical role of digital connectivity in modern retail.

Key Highlights:

• Steve discussed his transition from traditional retail to founding ENDVR, highlighting the challenges he faced and how they shaped the innovative solutions provided by the platform.
• A deep dive into how consumer buying patterns have changed over the years, particularly in response to the COVID-19 pandemic, and the long-term implications for the retail industry.
• Steve shared how ENDVR addresses the critical need for educating and motivating sales associates, and how this directly impacts customer satisfaction and overall sales performance.
• The discussion explored how ENDVR is facilitating stronger digital connections between brands, retailers, and sales associates, enhancing the retail experience and driving business success.
• Steve provided real-world examples and success stories from clients who have benefited from using ENDVR, demonstrating the tangible results that come from embracing digital transformation in retail.

We would like to thank Steve Gendron for sharing his journey and the innovative work being done at ENDVR to revolutionize the retail industry. His insights into the importance of digital connectivity and the evolving retail landscape provide valuable takeaways for anyone in the business. 

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