Empowering SMEs for International Success: Insights from Natasha Walji

In this informative episode of the CanadianSME Small Business Podcast, we had the privilege of speaking with Natasha Walji, Managing Director at Google Canada. Natasha brings her vast experience and passion for empowering small and medium businesses (SMEs) to the digital forefront, helping them navigate and thrive in the global marketplace. With her background in poverty alleviation, public health, and support for children with disabilities, coupled with her role as an angel investor and recognition as one of Canada's Top 100 Most Powerful Women, Natasha exemplifies leadership with a deep sense of purpose.

Key Highlights:

• Discussion on the latest trends observed in Canadian SMEs expanding their reach globally, showcasing their innovative approaches to overcoming barriers.
• Insights into what is propelling Canadian SMEs to explore and enter new markets around the world.
• Examination of the hurdles SMEs face when exporting goods and services to other markets, emphasizing the importance of preparedness and strategic planning.
• Practical advice for SMEs starting their journey towards international expansion, highlighting initial steps and considerations for sustainable growth.
• Tools and strategies to help SMEs tailor their offerings to different audiences, ensuring cultural relevance and customer engagement.
• How SMEs can fully leverage opportunities in new markets to fuel growth and success.
• Techniques for SMEs to build brand awareness in new markets while ensuring products are culturally relevant.
• Sharing inspiring examples of Canadian SMEs that have successfully expanded their operations internationally.

A heartfelt thank you to Natasha Walji for sharing her invaluable insights into SME international expansion. Her expertise not only illuminates the path for Canadian businesses looking to go global but also underscores the critical role of digital tools and strategic planning in achieving international success.

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