Ep. 125: How The Founders Of Bolden Have Pioneered Skincare Products Backed By Science Soon To Launch In Walmart Stores
On this episode of the Friends in Beauty podcast I welcome the Founders of Bolden to the Friends in Beauty guest chair.
Bolden is a skincare line committed to helping shape the global conversation around inclusive beauty standards. It was founded by Chinelo Chidozie & Ndidi Obidoa in 2015 after they saw an unmet need for an affordable, vegan & cruelty-free skincare line backed by science for melanin-rich skin.
Childhood friends turned sisters-in-law, this dynamic duo has grown Bolden into an influencer must-have endorsed by the likes of many, such as beauty guru Jackie Aina and actress Yvonne Orji. Bolden’s product range includes their bonafide #CultFavorite SPF 30 Brightening Moisturizer, and a line of ethically sourced shea butter oils from a Burkina Faso women’s co-op.
Bolden has been featured in the likes of COSMOPOLITAN, Oprah Magazine, ELLE, ESSENCE, FORBES, Harper's Bazaar, & Women’s Health, and has also received coveted Beauty Awards from: Into The Gloss, Women’s Health, WWD, & Cosmopolitan, among others.
How cool is that!?
I had such a wonderful time chatting with Chinelo & Ndidi. They were so much fun and we had the opportunity to talk about so much. In this interview they share:
-The story behind how they met, reconnected, and became sister-in-laws (I had to get the tea)
-How a vacation in Key West sparked their inspiration for creating Bolden
-Why they’re customers remain loyal and continue to support the brand
-Their thoughts on skin bleaching
-Tips for going into business with friends or family
-Big news about their upcoming launch in over 1,000 Walmart stores
-And so much more
Let’s go ahead and jump into this chat with Chinelo & Ndidi, the Founders of Bolden and if you prefer to watch our beautiful faces then tune in on YouTube. Enjoy!
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Social Media Info:
Bolden (Instagram) - @boldenusa
Bolden (Website) - www.boldenusa.com
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