#293 The Daily Aus: Building a brand universe from a passionate following
'If we're not innovating, and we're not trying out something different, then what's the point?'
The Daily Aus is Australia's leading social media-first news publisher, and it's quickly becoming the most trusted news publisher amongst young people, and traditional media is taking note.
Co-founder Sam sam Koslowski joins Mark Bouris to discuss how the publisher continues to reset the thinking of traditional media, why the assumptions of young adults are usually wrong and how TDA is changing that.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
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See omnystudio.com/listener for privacy information.
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