What drives the business of IPL auctions? | In Focus

Cricket’s Indian Premier League, known popularly as IPL, is valued at a staggering 50,000 crore rupees. In 2008, when the IPL was launched, not many would have thought it would not only be a mega commercial success but become a magnet for international players. Another round of player auctions has just been concluded with a top sale tag of over 15 crores for an individual cricketer. So, what makes the IPL tick and tick loudly? Guest: Joy Bhattacharjya, CEO of Prime Volleyball League and former Team Director of Kolkata Knight Riders. He is also an analyst for cricbuzz.com. Host: Amit Baruah, Senior Associate Editor, The Hindu Edited by Ranjani Srinivasan

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