avatar

The Representation of African Food on Retail Shelves

Unboxing Business
Unboxing Business
Episode • Jan 31, 2022 • 18m

The international food sections of local grocery stores often carry the same set of brands. If you're from the Caribbean then Grace and Irie are some common brands you can find. There is a gap however seen with the absence of African food products. It is not to say that these products are not found in stores at all... they are found mostly in African and Caribbean retail stores.

My guest Lola Adeyemi is a Nigerian born entrepreneur who decided to start her own soup and sauce line after seeing the lack of African food products. Today, her company, It's Souper can be found in food in stores like Sobey's and Wholefoods. She was recently successful in getting a deal on the popular Canadian pitch show, Dragon's Den.

Hope you enjoy this week's episode.

You can find her products online and in select grocery stores.

https://itssouper.com/

--- Send in a voice message: https://anchor.fm/businessandculture/message

Switch to the Fountain App