Traditional Indian sweets with a modern twist Arshya Aggarwal

If there’s a stereotype surrounding Indian sweets, Nihira, a company founded by the duo Arshya and Subha Aggarwal, is breaking it. The contemporary Indian brand is giving celebrations a new hallmark with sweets that aren’t just delectable but also stylish.

It all started in 2017 when Arshya and Subha wanted to create something unfamiliar while creating a broader platform for Indian sweets­—all while maintaining the brand’s authenticity, aesthetic appeal and familiarity with Indian taste. Hear Arshiya talk about the process, the idea and the inspiration to lead such a wonderful venture with her mother, Subha.

Apple Podcasts: https://buff.ly/2Vf8vv8⠀

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-Original music credit: Rish Sharma.

His music is available on Spotify, Apple Music, YouTube and other streaming platforms. 

-Audio post production at HNM Studios New Delhi India.

-October2019 voicesandmore Pte Ltd All rights reserved

- text source https://elle.in/article/nihira-fusion-desserts/

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