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Bonus Episode: AI in a Marketer's Workflow with Chris Long

Honest Ecommerce
Honest Ecommerce
Episode • Sep 28, 2023 • 20m

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. 

In This Conversation We Discuss: (50 Characters)

  • [00:45] Intro
  • [01:07] ChatGPT for SEO
  • [02:28] ChatGPT for more technical things
  • [03:07] Utilizing ChatGPT for auditing
  • [04:26] Setting up a Shopify site with the help of ChatGPT
  • [06:00] Figuring out your category page strategy
  • [07:16] Generating feedback from ChatGPT for page setup
  • [08:08] ChatGPT for product reviews
  • [08:55] Using ChatGPT to import third-party data
  • [09:36] Prompting ChatGPT to create a visualization
  • [10:47] Using ChatGPT for CRO and SEO
  • [11:29] Embracing AI as marketers 
  • [12:51] ChatGPT as a baseline for every marketer’s output
  • [13:12] Marketers on ChatGPT as part of SEO workflow
  • [13:56] ChatGPT vs a strong technical SEO
  • [14:55] Weak mathematical functionality of ChatGPT
  • [15:26] Verifying ChatGPT’s content accuracy & sensitivity
  • [16:00] Checking information quality for health & finance 
  • [16:34] Drawbacks of taking ChatGPT at face value
  • [17:46] Technical skills made accessible by ChatGPT
  • [19:01] AI tools help create new custom solutions
  • [19:32] How to reach out to Go Fish Digital 

Resources:

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