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042 | The importance of different and unusual perspectives for a conversion rate optimized online store | with Jon MacDonald

Honest Ecommerce
Honest Ecommerce
Episode • Oct 28, 2019 • 35m

From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers. 

In this episode, we talk about the simplest yet most glossed over concepts for conversion rate optimization and how you can find the information you need from the most unexpected of places.

To learn more, visit: http://honestecommerce.co

Resources:

The Good’s Conversion Growth Assessment™ thegood.com/services/conversion-growth-assessment