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317 | Creating Connection Beyond The Product | with Brandi Corbello

Honest Ecommerce
Honest Ecommerce
Episode • Feb 17, • 22m

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.

After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all.

In This Conversation We Discuss:

  • [00:45] Intro
  • [01:07] Advocating for better product standards
  • [05:17] Investing in product education before launching
  • [06:54] Researching before committing to a business
  • [07:36] Defining brand identity before launch
  • [09:00] Launching new products based on demand
  • [10:28] Using trade shows for brand awareness
  • [11:29] Episode Sponsors: StoreTester and Intelligems
  • [14:41] Learning the complexities of retail barcodes
  • [16:57] Testing the new brand with customers
  • [19:11] Building community through live events

Resources:

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