Today, Alexis Grant runs a social media, content marketing, and blog management agency and manages a team of 10 people to get it all done. But like many of us, she started off as a side hustler, working her way up and adding clients until it was time to make the leap. She took some very strategic steps along the way, including setting up clients on a retainer model instead of a one-off project basis, and building a "personal brand" and audience of her own through her blog.