How-to Sell More With Content-first Facebook Sales Funnels
It’s tremendously easy to waste money with Facebook ads, yet we’ve heard so many successful entreprenuers talk about their success with Facebook Ads. So what can we do stack their cards in your favor?
Our guest today, Kurt Bullock, walks through a proven blueprint that any store can use to yield better results with Facebook Ads by leveraging content to grow your Shopify store.
Kurt Bullock is the founder of ecommerce agency ProduceDept, creator of TargetEcho and HelloSocial - which are tools for marketing agencies, and - he's someone we work with on a daily basis at Ethercycle.
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Learn how:
- The content-first approach that lowers ad cost and increases conversions
- How to use video to remarket to customers
- How to find ideas for content
- Hacks to improve your relevance score
- Kurt’s one tip: “the best advertising is invisible…”
Links Mentioned:
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Transcript
Kurt Elster: Hello, and welcome back to The Unofficial Shopify Podcast. I'm your host, Kurt Elster, recording from Ethercycle Headquarters, outside Chicago. All the way, up in the clouds, on the second floor of the historic Pickwick Theatre building. It's pretty cool, [inaudible 00:00:13]. Anyway, today, we are talking about getting more traffic to your store, using Facebook ads. Certainly, we've talked about Facebook ads, before. I think, we've made the case for, "Here's why you should be using Facebook ads." We've talked about a few ways to do better Facebook ads, examples of how to do Facebook ads. And, today's, is really no different.
One of the things, you know, in doing Facebook ads for a couple years now, we've discovered, you have to view the Facebook ads, themselves, as a sales funnel. There is no one ad, that's just going to print money for your store. Sometimes, that works for people. God bless them. I wish them the best of luck, if they can manage that. But, for most stores, the trick is to increase the total number of touch points with a customer, by using your Facebook ads to segment your audience, based on the actions they take on your site. And, then, shepherd them through, walk them through that relationship, from not knowing who you are, to discovering who you are, and then buying your product.
It takes time. The more touch points you can have wit