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Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Apr 18, 2017 • 32m

Logan Ketterling is a 20-year-old entrepreneur from Minneapolis who combined his passions for fashion, storytelling, and online marketing to launch a successful jewelry business. Logan's brand Urbain creates unique pieces from places of significance such as historic sites or local hotspots.

Since the launch, Logan has worked hard to get awareness about his unique products. Using Facebook Ads, Logan has built profitable funnels to get a customer aware, engaged, and active in his business. Some of these funnels returning 2 to 3 times ROI using unique audiences and tons of research to build an onramp to a new brand in a crowded space.

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Learn:

  • The exact steps in his Facebook sales funnel
  • How Logan targets prospective customers
  • His long-term wins with Facebook advertising
  • The mistakes he would have changed in his journey

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