079 Life According to PR & Human Design Expert Kaila O'Connor
After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. With a rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality.
Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.
-------------------------- In today's episode, we cover:- Meeting Kaila and what she does
- What Human Design is
- How Human Design intertwines with PR and affiliate marketing
- The difference between a Manifestor and a Projector
- Advice for building your own self-regulatory practice based off your chart
- Procrastination isn't bad and awareness
- How Kaila first found out about Human Design and how living in alignment yay
- "Old school" PR vs. "New school" PR
- How influencers and influencer marketing have changed the marketing space
- Ways you can work with Kaila
For more on Kaila, you can find her @kmo.consulting on Instagram, and to check out her affiliate PR services and training, head over to kmoworld.org.
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