In any marketplace, there will be competitors for customers. Healthcare is no different. Your organization should naturally be doing its best to meet and exceed the customer needs for that marketplace. That said, while it may seem counter-intuitive to want to have good competitors, it is actually a good thing to have worthy competition fighting for your customer base. This helps to foster even better customer service, as well as to provide fertile ground for innovation and fresh thinking. Better competition brings out the best in both organizations and vastly improves the playing field for the customer!
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