Coaching Politicians to be Better Communicators
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:
George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated."
Barack Obama: In 2008, while campaigning, Obama mistakenly said he had visited "57 states" in the U.S., obviously misspeaking the number of states.
Dan Quayle: As Vice President, Quayle famously misspelled "potato" by adding an unnecessary "e" at the end during a school spelling bee.
Donald Trump: Known for his unique speaking style, Trump once referred to the CEO of Apple, Tim Cook, as "Tim Apple," which became a widely discussed gaffe.
Joe Biden once introduced Barack Obama as Barack America.
Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it.
Listen For
4:35 Storytelling in Political Communication
5:40 Understanding Your Audience and Choosing the Right Channels
7:26 Utilizing Digital Media
13:10 Crisis Management and Reputation Building
Guest: Krysten Copeland, KC & Co Communications
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