How can you make design teams succeed? Fabian Segelstöm talks about what he does at Länsförsäkringar to make sure everyone in his team can perform to their fullest potential. We also discuss how winning design awards helps to build internal leverage. Fabian also shares his personal journey how he transitioned from being an academic researcher to a design director.

Fabians PhD paper:
Stakeholder Engagement for Service Design
How service designers identify and communicate insights
Download ➜ http://bit.ly/1dCEwSq (PDF)

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EPISODE GUIDE
2:15 - First encounter with Service Design.
4:03 - How far can you come when you start as an academic researcher?
11:30 - How can we create a corporation where design is allowed to play a big role?
18:52 - How can we build a well working design team?
25:34 - Big question: How do you go about creating slow improvements in your organisation?

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