Branding and packaging design for Ramonas and the issues faced by natural FMCG brands using bright colours.

Using punchy colourways is a fantastic way to stand out on shelf. If everybody else is muted red, then why not go bright blue, right?

This methodology is something that has been successfully adopted in sectors, such as home, cleaning where bleaches dropped the usual robust blues and adopted a fluorescent pink palette. This works well in this sector as bright colours, cue action and efficacy and freshness!

Now whilst that may be successful for home cleaning and more functional utilitarian sectors, its always a danger to adopt something so category shattering and vivid when you’re looking at say, food brands.

We are used to bright colourways in confectionary or in the world of sugary treats, but less so in healthier or natural foods. So this week we are going to be looking at the rather fabulous Ramona's heavenly Houmous. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠ #packagingdesign #packdesign #packaging #branddesign #branding #colour #houmous #food