264: Building a Brand, Raising Capital and Acquiring Assets with Josh Cantwell
In this episode, I want to share some very simple steps that you can use to build a brand to help you raise capital and acquire more assets as quickly as possible.
Ultimately, I want to help answer the question: What does it take to build a brand so that clients are always ready to do business with you?
We recently had a webinar with the goal of raising $5.4M for a new multifamily syndication. And because we’ve built our brand, built relationships, and built trust with those relationships, we were able to secure almost $9M in soft reservations in less than a week, with a lot of that money coming from recurring investors.
I’ll run through the steps that I’ve personally used, which have been huge factors in my success today. When you’re trying to raise money to get deals funded, you want to have the chips stacked in your favor, and in this episode, I’ll show you how you can make that happen in your business.
Key Takeaways with Josh Cantwell
- Josh’s Process to Build a Brand and Raise Capital:
- Create online content with a content machine with an online brand.
- Turn your content into social media posts on Facebook, Instagram and LinkedIn and any others.
- Create live events face to face interactions or even virtual events like a masterclass.
- Become a guest on other podcasts.
- Ensure that you have a Call to Action on your branded website.
- Build your email list and broadcast your content automatically with an email blast or with a physical newsletter.
- Get your subscribers on a one-on-one call or strategy session to develop the relationship.
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit https://acceleratedinvestorpodcast.com/264
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