avatar

231 | Launching with a Coach and Knowledge from FB Groups | with Jennifer Lea

Honest Ecommerce
Honest Ecommerce
Episode • Jun 26, 2023 • 31m

Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. 

Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. 

Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbers and wanting something functional and fun. 

Entry Envy was awarded Best New Subscription of the Year by the Subscription Trade Association in 2022. Before founding Entry Envy, Jennifer served as the Executive Director for two medium sized law firms in Omaha for 18 years. 

She has a bachelor's degree in business with a marketing major, an Executive MBA, and is a contributing author of the book, "Wisdom Before Me." 

She enjoys mentoring and sharing what she has learned about managing businesses and starting her own to help others. 

She has two teenage daughters, a dog, and a tortoise. Her life purpose is to encourage more young women to consider the trades as a noble profession.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [00:58] What are Entry Envy products?
  • [02:27] Where the idea of Entry Envy came from
  • [07:14] Validating the idea through an art fair
  • [09:02] Hiring a coach to help launch the brand
  • [10:19] What was the preparation before going public?
  • [12:15] Getting help from overseas 
  • [13:58] Don’t cheap out but don’t overspend
  • [14:39] Sponsor: Electric Eye electriceye.io/connect
  • [15:36] Sponsor: JSON-LD For SEO jsonld.app
  • [16:58] Showing appreciation to first supporters
  • [17:41] Your friends and family aren’t your customers
  • [18:20] Getting lucky on the time of launch
  • [19:15] When should you quit your job
  • [20:11] The turning point when Jeniffer finally quit
  • [21:22] At some point, you have to go all in
  • [22:08] Where to find Entry Envy products
  • [23:41] Invest in yourself, but don’t do it by yourself
  • [24:51] Don’t skip testing your MVP
  • [25:31] Definite your success and set your deadlines
  • [26:26] The best way to understand your product-market fit
  • [28:05] Don’t outsource getting customer feedback
  • [28:21] Customers providing their own niches
  • [29:44] Always talk to your customers
  • [30:35] Outro

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • Custom exterior & interior entry signs with house numbers, last names or monograms and faux floral refill decor kits entry-envy.com

Use code WELCOME at checkout to save 15% off your first order

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!