To not have the right understanding of what “ought” to be, you, well, end up with what Nike declared in 1978: Just Do It. What’s it? Anything you want it to be.

Essentially, Benjamin is saying: get ‘it’ right–with conviction. Acknowledgment, or intellectual assent, is not the same as having a resolve. Like a soldier under command, our conviction should lead to the commitment of carrying out the right course of action.

Read the transcript for Benjamin Franklin's  13 Virtues - Resolution

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