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Delving into Dessert Entrepreneurship with Minje Suh: The Journey of Super Delicious Waffie

The Truth In This Art: Stories That Matter
The Truth In This Art: Stories That Matter
Episode • Mar 22, 2022 • 31m

Welcome, listeners, to 'The Truth in This Art' podcast, guided by the insightful Rob Lee. Today our special guest is Minje Suh, an accomplished female entrepreneur, who shines as the co-founder of Super Delicious Waffie, an innovative culinary venture based in Baltimore. Driven by her unwavering passion for desserts, particularly waffles, Minje Suh stands at the forefront of revolutionizing the food industry, bringing her creative vision and commitment to making a delightful impact on taste buds far and wide.

ABOUT WAFFIE

At Waffie, we serve specialty dessert waffles (and recently chicken & waffles) that are made with dough-based (not batter!) waffles. We tend to stray away from the usual breakfast-style waffles, but instead create fun, happiness-inducing waffle creations that make customers say, "WOW". All of our products are made freshly every day and created made-to-order!


During this conversation, we go in-depth on:

  • The journey of Minje Suh, a first-time entrepreneur and co-founder of Super Delicious Waffie, an enticing dessert waffle haven nestled in Baltimore, exploring her path to bringing a delectable culinary vision to life.
  • The delectable secret behind Waffie's mouthwatering allure – the use of yeast in crafting their fresh, dough-based waffles – and discover how this unique twist sets them apart in the bustling world of waffle craftsmanship.
  • Join us as we embark on a two-week research expedition with Minje Suh, where she unveils the intriguing insights she gained into the waffle industry during her exploratory journey to various waffle shops, shedding light on the art of serving the freshest and most delectable waffles to patrons.
  • In this episode, we uncover the community-powered essence propelling Waffie's triumph, as Minje Suh shares how fostering local collaboration and garnering robust community support have been instrumental in the sweet success story of this charming dessert destination.
  • Delve into a fascinating facet of Minje Suh's multifaceted journey on our podcast, where we explore her newfound passion for photography that has emerged through her role at Waffie, delving into how creative pursuits can intertwine and flourish in unexpected ways.


You're in for a treat! Minje joins host Rob to discuss her journey as a first-time entrepreneur in the food industry. Minje shares how her love for desserts, especially waffles, led her to start Waffie in Baltimore. She talks about the challenges she faced in starting a business and the importance of community support. Minje also highlights the unique traits of the food culture in Baltimore and the creative interests she has developed through her work at Waffie.


Mentioned in this episode
Check out W A F F I E
📷 Baltimore Small


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Host: Rob Lee
Music: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.
Production:

  • Produced by Rob Lee & Daniel Alexis
  • Edited by Daniel Alexis
  • Show Notes courtesy of Rob Lee and Transistor

Photos:

  • Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.
  • Guest photos courtesy of the guest, unless otherwise noted.

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